:root {
    --ground: #f3f3f3;
    --surface: #fbfbfb;
    --ink: #0a0a0a;
    --ink-2: #4f4f4f;
    --ink-3: #6e6e6e;
    --rule: #d9d9d9;
    --night: #050505;
    --red: #a10a12;

    --pad: clamp(16px, 2.2vw, 32px);
    --gap: clamp(8px, 0.9vw, 14px);
    --ease: cubic-bezier(.16, 1, .3, 1);
  }

  * { box-sizing: border-box; margin: 0; padding: 0; }
  html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scrollbar-color: #bdbdbd var(--ground); scrollbar-width: thin; }
  body {
    background: var(--ground);
    color: var(--ink);
    font-family: "Archivo", "Helvetica Neue", Helvetica, Arial, sans-serif;
    font-weight: 300;
    font-size: 15px;
    line-height: 1.4;
    font-variant-numeric: tabular-nums;
    -webkit-font-smoothing: antialiased;
    overflow-x: hidden;
  }
  ::selection { background: var(--ink); color: var(--ground); }
  a { color: inherit; text-decoration: none; }
  button, input, select, textarea { font: inherit; color: inherit; }
  button { background: none; border: 0; cursor: pointer; }
  :focus-visible { outline: 1px solid var(--ink); outline-offset: 3px; }
  svg { display: block; fill: currentColor; }
  h1, h2, h3 { font-weight: 300; font-size: inherit; }
  img { display: block; max-width: 100%; }

  .small { font-size: 12px; line-height: 1.3; font-weight: 400; }
  /* one weight rule for the whole site: 400 only at 12px and below, 300 for everything from 14px up, even inside .small blocks */
  .reel__lede, .svc-core__d, .svc-panel__list li, .svc-panel__act .btn, .viewer__text, .viewer__foot .btn, .viewer__spec dd { font-weight: 300; }
  .grey { color: var(--ink-2); }
  .stack {
    font-weight: 300;
    line-height: .86;
    letter-spacing: -0.01em;
  }
  .tag {
    display: inline-block;
    background: var(--red); color: #fff;
    font-size: 11px; font-weight: 400; line-height: 1;
    padding: 3px 5px 3px; letter-spacing: .02em;
  }
  .link { border-bottom: 1px solid currentColor; padding-bottom: 1px; transition: color .2s; }
  .link:hover { color: var(--ink-2); }

  /* ---------- header ---------- */
  .top {
    display: grid;
    grid-template-columns: minmax(150px, 1.1fr) 5.4fr;
    column-gap: clamp(12px, 2vw, 32px);
    align-items: start;
    padding: var(--pad) var(--pad) clamp(22px, 2.6vw, 40px);
  }
  .top__right { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); column-gap: clamp(12px, 2vw, 32px); align-items: start; }
  .menu { display: contents; }
  /* lockup: text block and mark share one height (cap top → last baseline) and one width */
  :root { --icon: 38px; --icon-lg: 72px; --band-h: clamp(420px, 38vw, 600px); }
  .top { --th: 34px; --h: 34px; --w: 76px; }
  .wordmark { display: inline-flex; align-items: center; gap: calc(var(--h) * .22); justify-self: start; font-size: 19px; }
  .wm-text { display: grid; align-content: space-between; height: var(--th); width: var(--wmw, auto); line-height: 1; }
  .wm-line { display: flex; justify-content: space-between; text-box: trim-both cap alphabetic; }
  .wm-line i { font-style: normal; }
  .nav-item { display: grid; grid-template-columns: var(--icon) 1fr; column-gap: 12px; align-items: start; }
  .nav-item svg { width: var(--icon); height: var(--icon); overflow: visible; display: block; }
  .ic * { transform-box: fill-box; transform-origin: center; transition: transform .55s var(--ease), opacity .3s ease; }
  /* work: play turns into pause */
  .ic-pause { opacity: 0; transform: scale(.3); }
  .nav-item:is(:hover, :focus-visible, .is-hover) .ic-tri { opacity: 0; transform: scale(.3); }
  .nav-item:is(:hover, :focus-visible, .is-hover) .ic-pause { opacity: 1; transform: none; }
  /* units: circle and square swap places */
  .nav-item:is(:hover, :focus-visible, .is-hover) .ic-sq { transform: translateX(30px); }
  .nav-item:is(:hover, :focus-visible, .is-hover) .ic-dot { transform: translateX(-30px); }
  /* cycle: the inner square keeps turning */
  .nav-item:is(:hover, :focus-visible, .is-hover) .ic-hole { animation: turn 1.4s var(--ease) infinite; }
  @keyframes turn { to { transform: rotate(180deg); } }
  /* brief: the envelope opens, a letter rises */
  .ic-flap { transform-origin: top; }
  .ic-letter { opacity: 0; }
  .nav-item:is(:hover, :focus-visible, .is-hover) .ic-flap { transform: scaleY(-.45); }
  .nav-item:is(:hover, :focus-visible, .is-hover) .ic-letter { opacity: 1; transform: translateY(-13px); transition-delay: .12s; }
  .nav-item > div { display: grid; align-content: space-between; height: var(--th); }
  .nav-item b { display: block; font-weight: 300; font-size: 19px; line-height: 1; text-box: trim-both cap alphabetic; }
  .nav-item span { display: block; color: var(--ink-2); line-height: 1; text-box: trim-both cap alphabetic; white-space: nowrap; }
  .logo-r { justify-self: end; display: block; }
  .mark { display: block; height: var(--h); width: var(--w); flex: none; color: var(--ink); transition: transform .7s var(--ease); }
  /* the zero is never absent: its halves slide past each other along the cut (inside the mark's own box), meet, rest, and slide again — one smooth loop */
  .mark .half { animation: glide 9s cubic-bezier(.65, 0, .35, 1) infinite; }
  .mark .half-a { --dx: 27px; --dy: -12px; }
  .mark .half-b { --dx: -27px; --dy: 12px; }
  @keyframes glide {
    0%, 100% { transform: translate(var(--dx), var(--dy)); }
    18%, 78% { transform: none; }
  }
  @media (prefers-reduced-motion: reduce) { .mark .slash, .mark .half { animation: none; } }

  /* ---------- reel ---------- */
  .reel {
    /* the page grid, measured inside the band: rail, its gutter, six columns */
    container-type: inline-size;
    --g-a: clamp(12px, 2vw, 32px);
    --g-rail: calc((100cqw - 2 * var(--pad) - var(--g-a)) * 1.1 / 6.5);
    --g-col: calc(((100cqw - 2 * var(--pad) - var(--g-a)) * 5.4 / 6.5 - 5 * var(--gap)) / 6);
    background: var(--night);
    color: #fff;
    display: grid;
    /* the screen starts exactly on the 4th column line and bleeds to the right edge */
    grid-template-columns: minmax(0, 1fr) calc(100cqw - var(--pad) - var(--g-rail) - var(--g-a) - 3 * (var(--g-col) + var(--gap)));
    height: var(--band-h);
  }
  .reel__info { display: flex; flex-direction: column; padding: var(--pad); min-width: 0; }
  .reel__label { font-size: clamp(40px, 4.6vw, 72px); }
  /* each sentence starts its own line, so no word is left hanging at a line end */
  .reel__lede { margin-top: 16px; color: rgba(255,255,255,.72); font-size: 14px; }
  .reel__lede span { display: block; text-wrap: balance; }
  .reel__list { list-style: none; margin-top: auto; width: calc(var(--g-rail) + var(--g-a) + var(--g-col)); max-width: 100%; }
  .reel__list button {
    width: 100%; display: grid; grid-template-columns: 30px 1fr auto; gap: 10px;
    text-align: left; padding: 6px 0 5px; border-top: 1px solid #222;
    color: rgba(255,255,255,.5); transition: color .3s;
  }
  .reel__list button:hover, .reel__list button[aria-current="true"] { color: #fff; }
  .reel__list button i { font-style: normal; }
  .reel__bar { grid-column: 1 / -1; height: 1px; background: #222; margin-top: 7px; position: relative; }
  .reel__list button[aria-current="true"] .reel__bar::after {
    content: ""; position: absolute; inset: 0; background: #fff; transform-origin: left;
    animation: fill var(--dur, 6s) linear forwards;
  }
  @keyframes fill { from { transform: scaleX(0); } to { transform: scaleX(1); } }
  .reel__foot { display: flex; justify-content: space-between; gap: 16px; margin-top: 14px; color: rgba(255,255,255,.72); }
  .reel__screen { position: relative; height: 100%; min-height: 0; overflow: hidden; background: #000; }
  .reel__screen video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; cursor: pointer; transition: opacity .35s ease; }
  .reel__screen video.out { opacity: 0; }

  .reel__watch { display: inline-flex; align-items: center; gap: 10px; margin-top: 22px; color: #fff; font-size: 15px; justify-self: start; align-self: flex-start; }
  .reel__watch i { width: 30px; height: 30px; background: #fff; display: grid; place-items: center; transition: transform .5s var(--ease); }
  .reel__watch i svg { width: 10px; margin-left: 2px; fill: var(--ink); }
  .reel__watch:hover i { transform: scale(1.12); }
  .reel__watch span { border-bottom: 1px solid rgba(255,255,255,.4); padding-bottom: 1px; }

  /* ---------- sections ---------- */
  .sec {
    display: grid;
    grid-template-columns: minmax(150px, 1.1fr) 5.4fr;
    gap: clamp(12px, 2vw, 32px);
    padding: clamp(64px, 8vw, 128px) var(--pad) 0;
  }
  /* section title, filters and lead are trimmed to cap height: their first cap line sits exactly on the section top */
  .sec__name { font-size: 19px; line-height: 1.05; text-box: trim-both cap alphabetic; }
  .sec__name .small { display: block; margin-top: 6px; color: var(--ink-2); }
  .lead {
    text-box: trim-both cap alphabetic;
    font-size: clamp(24px, 2.5vw, 38px);
    line-height: 1.12;
    letter-spacing: -0.02em;
    max-width: 30ch;
    text-wrap: balance;
  }
  .lead span { color: var(--ink-3); }

  /* ---------- filters (work) ---------- */
  .filters { display: flex; flex-wrap: wrap; gap: 14px 22px; margin-bottom: 28px; font-size: 15px; }
  .filters button { position: relative; padding: 0; line-height: 1; text-box: trim-both cap alphabetic; color: var(--ink-3); transition: color .2s; }
  .filters button:hover { color: var(--ink); }
  .filters button[aria-pressed="true"] { color: var(--ink); }
  .filters sup { font-size: 9px; margin-left: 2px; font-weight: 400; }
  .pick label.flash span { animation: flash 1.2s ease; }
  @keyframes flash { 0%, 60% { background: var(--red); color: #fff; } }

  /* ---------- services: core band, four stages, one detail panel ---------- */
  .svc { display: grid; gap: var(--gap); }
  .svc-item { --tile: var(--surface); text-align: left; background: var(--tile); transition: background .25s; }
  .svc-item:hover, .svc-item:focus-visible { --tile: #fff; }
  .svc-item[aria-pressed="true"] { --tile: #fff; }
  .svc__ic { width: var(--icon); height: var(--icon); flex: none; overflow: visible; }
  .svc__ic * { transform-box: fill-box; transform-origin: center; transition: transform .6s var(--ease), opacity .35s ease; }
  .svc__ic .hole { fill: var(--tile); transition: fill .25s; }

  .svc-core { --tile: var(--night); position: relative; overflow: hidden; color: #fff; display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); column-gap: var(--gap); align-items: center; padding: 14px 0; min-height: 150px; }
  /* the band shares the tiles' six columns; every block sits 14px inside its column, like tile content */
  .svc-core > .svc__ic { grid-column: 1; margin-left: 14px; }
  .svc-core__t { grid-column: 2 / 4; padding-left: 14px; }
  .svc-core__d { grid-column: 4 / 7; padding: 0 14px; }
  .svc-core:hover, .svc-core:focus-visible, .svc-core[aria-pressed="true"] { --tile: var(--night); }
  .svc-core__bg { position: absolute; inset: 0; }
  .svc-core__bg video { display: block; width: 100%; height: 100%; object-fit: cover; opacity: .62; transition: opacity .6s; }
  .svc-core:hover .svc-core__bg video { opacity: .8; }
  .svc-core__bg::after { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(5,5,5,.8), rgba(5,5,5,.2) 55%, rgba(5,5,5,.45)); }
  .svc-core > :not(.svc-core__bg) { position: relative; }
  .svc__ic--lg { width: var(--icon-lg); height: var(--icon-lg); }
  .svc-core__t { display: grid; gap: 10px; justify-items: start; }
  .svc-core__t b { font-weight: 300; font-size: clamp(32px, 3vw, 48px); line-height: 1; letter-spacing: -0.03em; }
  .svc-core__d { color: rgba(255,255,255,.78); font-size: 14px; text-wrap: balance; }

  .svc-tiles { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: var(--gap); }
  .svc-tile { position: relative; display: grid; grid-template-rows: auto 1fr auto; gap: 8px; padding: 14px; min-height: 176px; }
  .svc-tile::before { content: ""; position: absolute; left: 0; right: 0; top: 0; height: 2px; background: var(--red); transform: scaleX(0); transform-origin: left; transition: transform .45s var(--ease); }
  .svc-tile[aria-pressed="true"]::before { transform: none; }
  .svc-tile__top { display: flex; justify-content: space-between; align-items: start; color: var(--ink-3); }
  .svc-tile .phase__ic { width: var(--icon); height: var(--icon); overflow: visible; color: var(--ink); }
  .svc-tile .phase__ic * { transform-box: fill-box; transform-origin: center; transition: transform .6s var(--ease), opacity .35s ease; }
  .svc-tile .phase__ic [fill="var(--ground)"] { fill: var(--tile); transition: fill .25s; }
  .svc-tile__t { font-weight: 300; font-size: 19px; line-height: 1.05; align-self: end; }
  .svc-tile__d { color: var(--ink-2); min-height: 2.7em; }
  /* panel = a spec row on the tile grid: name (tiles 1-2) · list (tiles 3-5) · action (tile 6).
     top line: list top rule = name cap top = button top. bottom line: list bottom rule = last baselines */
  .svc-panel { --row: 40px; display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); column-gap: var(--gap); padding-top: 26px; border-top: 1px solid var(--ink); }
  .svc-panel > * { height: calc(var(--row) * 2 + 1px); display: flex; flex-direction: column; justify-content: space-between; }
  .svc-panel__head { grid-column: 1 / 3; }
  .svc-panel__k { display: none; }
  .svc-panel__head b { font-weight: 300; font-size: 30px; letter-spacing: -0.025em; line-height: 1; text-box: trim-both cap alphabetic; }
  .svc-panel__get { color: var(--ink-2); line-height: 1; text-box: trim-both cap alphabetic; }
  .svc-panel__list { grid-column: 3 / 6; list-style: none; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); grid-template-rows: var(--row) calc(var(--row) + 1px); column-gap: var(--gap); }
  /* bottom rule broken per column, like the top rules */
  .svc-panel__list li:nth-child(n+4) { border-bottom: 1px solid var(--ink); }
  .svc-panel__list li { display: flex; align-items: center; border-top: 1px solid var(--ink); font-size: 14px; line-height: 1.2; white-space: nowrap; }
  .svc-panel__list li span { overflow: visible; }
  @keyframes rise-in { from { opacity: 0; transform: translateY(4px); } }
  /* the action is a third cell of the bottom row: same height, same text line, its underline on the list's bottom rule */
  .svc-panel__act { grid-column: 6; justify-content: flex-end; }
  .svc-panel__act .btn { width: 100%; height: calc(var(--row) + 1px); box-sizing: border-box; padding: 1px 0 0; justify-content: space-between; font-size: 14px; line-height: 1.2; }

  /* icon motion, shared by every service icon */
  :is(.svc-item:hover, .svc-item:focus-visible, .svc-item.is-hover) .u-video .tri { opacity: 0; transform: scale(.3); }
  .u-video .pause { opacity: 0; transform: scale(.3); }
  :is(.svc-item:hover, .svc-item:focus-visible, .svc-item.is-hover) .u-video .pause { opacity: 1; transform: none; }
  .u-concept .hole { transform-box: view-box; transform-origin: 32px 32px; }
  :is(.svc-item:hover, .svc-item.is-hover) .u-concept .hole { animation: orbit 2.4s linear infinite; }
  @keyframes orbit { to { transform: rotate(360deg); } }
  .u-light .beam { opacity: 0; transform-origin: top; transform: scaleY(.4); }
  :is(.svc-item:hover, .svc-item.is-hover) .u-light .beam { opacity: .16; transform: none; }
  :is(.svc-item:hover, .svc-item.is-hover) .u-sound rect { animation: eq 1.1s ease-in-out infinite; }
  :is(.svc-item:hover, .svc-item.is-hover) .u-sound rect:nth-child(2) { animation-delay: -.3s; }
  :is(.svc-item:hover, .svc-item.is-hover) .u-sound rect:nth-child(3) { animation-delay: -.6s; }
  :is(.svc-item:hover, .svc-item.is-hover) .u-sound rect:nth-child(4) { animation-delay: -.15s; }
  :is(.svc-item:hover, .svc-item.is-hover) .u-sound rect:nth-child(5) { animation-delay: -.45s; }
  @keyframes eq { 0%, 100% { transform: none; } 50% { transform: scaleY(.35); } }
  :is(.svc-item:hover, .svc-item.is-hover) .u-objects .lid { transform: translateY(-2px); }
  :is(.svc-item:hover, .svc-item.is-hover) .u-objects .right { transform: translateX(2px); }
  :is(.svc-item:hover, .svc-item.is-hover) .u-objects .left { transform: translateX(-2px); }
  :is(.svc-item:hover, .svc-item.is-hover) .u-edit .head { animation: scrub 2s var(--ease) infinite; }
  @keyframes scrub { 0%, 100% { transform: none; } 45% { transform: translateX(-34px); } 85% { transform: translateX(14px); } }
  :is(.svc-item:hover, .svc-item.is-hover) .u-colour .c1 { transform: translate(-3px, -3px); }
  :is(.svc-item:hover, .svc-item.is-hover) .u-colour .c2 { transform: translate(3px, -3px); }
  :is(.svc-item:hover, .svc-item.is-hover) .u-colour .c3 { transform: translateY(3px); }
  .u-apparel .shirt { transform-origin: top; }
  :is(.svc-item:hover, .svc-item.is-hover) .u-apparel .shirt { animation: sway 1.6s ease-in-out infinite; }
  @keyframes sway { 0%, 100% { transform: none; } 25% { transform: rotate(-2.5deg); } 75% { transform: rotate(2.5deg); } }
  .u-identity .dot { transform: scale(0); }
  :is(.svc-item:hover, .svc-item.is-hover) .u-identity .mark-shape { transform: rotate(90deg); }
  :is(.svc-item:hover, .svc-item.is-hover) .u-identity .dot { transform: scale(1); }
  .u-web .bar { transform-origin: left; transform: scaleX(.12); }
  :is(.svc-item:hover, .svc-item.is-hover) .u-web .bar { animation: load 1.8s var(--ease) infinite; }
  @keyframes load { 0%, 100% { transform: scaleX(.12); } 70%, 90% { transform: scaleX(1); } }
  :is(.svc-item:hover, .svc-item.is-hover) .u-case .sheet { transform: translateY(-8px); }
  :is(.svc-item:hover, .svc-item.is-hover) .u-case .flap { transform: translateY(2px); }
  @media (prefers-reduced-motion: reduce) { .svc__ic *, .svc-panel__list li { animation: none !important; transition: none !important; } }

  @media (max-width: 1100px) {
    .svc-tiles { grid-template-columns: repeat(3, minmax(0, 1fr)); }
    .svc-panel { grid-template-columns: 1fr; row-gap: 26px; }
    .svc-panel > * { grid-column: 1 / -1; height: auto; gap: 14px; }
    .svc-panel__list { grid-template-columns: repeat(2, minmax(0, 1fr)); grid-template-rows: none; grid-auto-rows: var(--row); border-bottom: 1px solid var(--ink); }
    .svc-panel__list li:nth-child(n+4) { border-bottom: 0; }
  }
  @media (max-width: 640px) {
    /* phone: the whole Services block fits one screen — a slim core band, the six stages three across, a two-column spec */
    .svc-core { grid-template-columns: auto 1fr; padding: 14px; column-gap: 14px; min-height: 0; }
    .svc-core > .svc__ic { grid-column: 1; margin-left: 0; width: 40px; height: 40px; }
    .svc-core__t { grid-column: 2; padding-left: 0; }
    .svc-core__t b { font-size: 30px; }
    .svc-core__d { display: none; }
    .svc-tiles { grid-template-columns: repeat(3, minmax(0, 1fr)); }
    .svc-tile { min-height: 0; padding: 10px; gap: 16px; grid-template-rows: auto auto; }
    .svc-tile .phase__ic { width: 28px; height: 28px; }
    .svc-tile__t { font-size: 15px; }
    .svc-tile__d { display: none; }
    .svc-panel { --row: 36px; padding-top: 20px; row-gap: 18px; }
    .svc-panel__head b { font-size: 24px; }
  }


  /* ---------- cycle ---------- */
  .cycle__title { margin: clamp(48px, 5vw, 72px) 0 14px; color: var(--ink-3); font-weight: 400; }
  .cycle { display: grid; grid-template-columns: repeat(7, minmax(0, 1fr)); border-top: 1px solid var(--ink); }
  .phase__top { display: flex; justify-content: space-between; align-items: start; gap: 8px; }
  .phase__ic { width: var(--icon); height: var(--icon); overflow: visible; flex: none; }
  .svc-tile:is(:hover, :focus-visible, .is-hover) .pi-pre .tick { transform: scale(.82); }
  .svc-tile:is(:hover, :focus-visible, .is-hover) .pi-pack .tape { transform: scaleY(1.04); }
  .phase__ic * { transform-box: fill-box; transform-origin: center; transition: transform .6s var(--ease), opacity .35s ease; }
  .svc-tile:is(:hover, :focus-visible, .is-hover) .pi-idea .glow { transform: scale(1.5); }
  .svc-tile:is(:hover, :focus-visible, .is-hover) .pi-concept .sheet { transform: translateX(-2px) rotate(-3deg); }
  .svc-tile:is(:hover, :focus-visible, .is-hover) .pi-pre .b1 { transform: scaleX(.6); transform-origin: left; }
  .svc-tile:is(:hover, :focus-visible, .is-hover) .pi-pre .b3 { transform: scaleX(1.5); transform-origin: left; }
  .svc-tile:is(:hover, :focus-visible, .is-hover) .pi-shoot .rec { animation: rec 1s steps(1) infinite; }
  @keyframes rec { 50% { opacity: 0; } }
  .svc-tile:is(:hover, :focus-visible, .is-hover) .pi-post .k1 { transform: translateY(-16px); }
  .svc-tile:is(:hover, :focus-visible, .is-hover) .pi-post .k2 { transform: translateY(20px); }
  .svc-tile:is(:hover, :focus-visible, .is-hover) .pi-post .k3 { transform: translateY(-24px); }
  .svc-tile:is(:hover, :focus-visible, .is-hover) .pi-pack .lidl { transform: translateY(-5px) rotate(-10deg); }
  .svc-tile:is(:hover, :focus-visible, .is-hover) .pi-pack .lidr { transform: translateY(-5px) rotate(10deg); }
  .svc-tile:is(:hover, :focus-visible, .is-hover) .pi-release .arrow { transform: translate(3px, -3px); }
  @media (prefers-reduced-motion: reduce) { .phase__ic * { transition: none !important; animation: none !important; } }
  .phase { padding: 12px 14px 0 0; border-right: 1px solid var(--rule); min-height: 190px; display: flex; flex-direction: column; }
  .phase + .phase { padding-left: 12px; }
  .phase:last-child { border-right: 0; }
  .phase__n { color: var(--ink-3); }
  .phase__t { font-size: 19px; line-height: 1; margin: 18px 0 auto; padding-bottom: 14px; }
  .phase__d { color: var(--ink-2); padding-bottom: 6px; }
  .producer { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); column-gap: var(--gap); row-gap: 28px; margin-top: 44px; }
  .producer > p { grid-column: span 2; }
  .producer p { color: var(--ink-2); max-width: 34ch; }
  .producer b { display: block; font-weight: 300; color: var(--ink); font-size: 17px; margin-bottom: 4px; }

  /* ---------- work ---------- */
  .work { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 22px var(--gap); align-items: start; }
  .shot { display: block; text-align: left; width: 100%; }
  .shot[hidden] { display: none; }
  .shot__img { position: relative; aspect-ratio: 1; background: #e2e2e2; overflow: hidden; }
  .shot__img img, .shot__img video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
  .shot__img video { opacity: 0; transition: opacity .5s ease; }
  .shot__img video.playing { opacity: 1; }
  .shot__cap { display: flex; justify-content: space-between; gap: 8px; margin-top: 7px; }
  .shot__cap b { font-weight: 300; font-size: 14px; display: block; line-height: 1.2; text-wrap: balance; }
  .shot__cap span { color: var(--ink-3); }
  .shot:hover .shot__cap b { text-decoration: underline; text-underline-offset: 3px; text-decoration-thickness: 1px; }
  .more { margin-top: 28px; display: flex; justify-content: flex-end; }
  .more__btn { font-size: 12px; line-height: 1.35; color: var(--ink-2); border-bottom: 1px solid currentColor; padding-bottom: 1px; transition: color .2s; }
  .more__btn:hover { color: var(--ink); }
  .more[hidden] { display: none; }

  /* ---------- viewer ---------- */
  .viewer {
    border: 0; padding: 0; margin: auto; background: var(--ground); color: var(--ink);
    width: min(1180px, 100vw - 2 * var(--pad)); max-height: calc(100svh - 2 * var(--pad));
    overflow: auto;
  }
  .viewer::backdrop { background: rgba(5,5,5,.86); }
  .viewer[open] { animation: rise .45s var(--ease); }
  @keyframes rise { from { opacity: 0; transform: translateY(14px); } }
  .viewer__in { display: grid; grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr); }
  .viewer__screen { position: relative; aspect-ratio: 1; background: #000; overflow: hidden; max-height: calc(100svh - 2 * var(--pad)); }
  .viewer__screen video { position: absolute; inset: 0; display: block; width: 100%; height: 100%; object-fit: cover; cursor: pointer; }
  .viewer__side { padding: clamp(16px, 2vw, 28px); display: flex; flex-direction: column; gap: 10px; }
  .viewer__top { display: flex; justify-content: space-between; gap: 12px; }
  .viewer__name { font-size: clamp(28px, 3vw, 46px); line-height: 1; letter-spacing: -0.03em; margin-top: 18px; text-wrap: balance; }
  .viewer__type { color: var(--ink-2); }
  .viewer__text { margin-top: 14px; font-size: 15px; line-height: 1.5; color: var(--ink-2); max-width: 42ch; }
  .viewer__text.empty { color: var(--ink-3); }
  /* spec sheet: label column + value, hairline between rows, same for every film */
  .viewer__spec { margin-top: 22px; border-bottom: 1px solid var(--rule); }
  .viewer__spec:empty { display: none; }
  .viewer__spec div { display: grid; grid-template-columns: 9em minmax(0, 1fr); gap: 12px; padding: 7px 0 6px; border-top: 1px solid var(--rule); }
  .viewer__spec dt { color: var(--ink-3); }
  .viewer__spec dd { margin: 0; }
  .viewer__foot { margin-top: auto; padding-top: 22px; display: flex; flex-wrap: wrap; gap: 16px 24px; align-items: center; justify-content: space-between; }
  .viewer__yt svg { width: 10px; height: 10px; }
  .viewer__links { display: flex; flex-wrap: wrap; align-items: baseline; gap: 8px 16px; }
  .viewer__links-k { color: var(--ink-2); }
  .viewer__yt:hover svg { transform: translate(2px, -2px); }
  .viewer__nav { display: flex; gap: 20px; align-items: center; }
  .viewer__nav button { display: inline-flex; align-items: center; padding: 6px 0; color: var(--ink); transition: color .2s; }
  .viewer__nav button:hover { color: var(--ink-2); }
  .viewer__nav svg { width: 12px; height: 12px; fill: currentColor; }
  /* arrows on the picture: phones only, small, at the left and right edge, vertically centred */
  .viewer__step { display: none; position: absolute; top: 50%; z-index: 2; width: 44px; height: 44px; margin-top: -22px; place-items: center; background: none; color: #fff; }
  /* bare white arrows; a soft shadow keeps them readable on light footage */
  .viewer__step svg { width: 16px; height: 16px; fill: currentColor; filter: drop-shadow(0 1px 3px rgba(0,0,0,.55)); }
  .viewer__step--prev { left: 4px; }
  .viewer__step--next { right: 4px; }
  /* close reads like the other text actions: same face, size and underline as Show all */
  .viewer__close { font-size: 12px; line-height: 1.35; color: var(--ink-2); border-bottom: 1px solid currentColor; padding-bottom: 1px; transition: color .2s; }
  .viewer__close:hover { color: var(--ink); }
  .viewer:focus { outline: none; }

  /* ---------- brief ---------- */
  .brief { display: grid; grid-template-columns: 1.15fr 1fr; gap: clamp(24px, 4vw, 72px); }
  .brief__mail { font-size: clamp(26px, 2.8vw, 42px); letter-spacing: -0.02em; line-height: 1.05; display: inline-block; }
  .brief__mail:hover { color: var(--ink-2); }
  .brief__links { display: grid; grid-template-columns: repeat(3, auto); justify-content: start; gap: 6px 36px; margin-top: 28px; }
  .brief__links span { display: block; color: var(--ink-3); }
  .form { display: grid; gap: 20px; }
  .field > span { display: block; color: var(--ink-3); margin-bottom: 8px; }
  /* stage picker: plain words like the work filters; picked = ink + red dot */
  .pick { display: flex; flex-wrap: wrap; gap: 8px 22px; padding-left: 10px; }
  .pick label { position: relative; cursor: pointer; }
  .pick input { position: absolute; opacity: 0; pointer-events: none; }
  .pick label span { position: relative; display: block; padding: 2px 0; font-size: 15px; color: var(--ink-3); transition: color .2s; }
  .pick label span::before { content: ""; position: absolute; left: -10px; top: 50%; width: 5px; height: 5px; background: var(--red); transform: translateY(-50%) scale(0); transition: transform .35s var(--ease); }
  .pick label:hover span { color: var(--ink-2); }
  .pick input:checked + span { color: var(--ink); }
  .pick input:checked + span::before { transform: translateY(-50%) scale(1); }
  .pick input:focus-visible + span { text-decoration: underline; text-underline-offset: 3px; }
  .pick label.flash span { animation: none; color: var(--red); }
  .form select, .form textarea {
    width: 100%; background: transparent; border: 0; border-bottom: 1px solid var(--ink);
    padding: 6px 0 8px; font-size: 15px; border-radius: 0; resize: vertical;
  }
  .form select { appearance: none; background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='10' height='6'%3E%3Cpath d='M0 0h10L5 6z' fill='%230a0a0a'/%3E%3C/svg%3E") no-repeat right 2px center; }
  .form textarea { min-height: 78px; }
  .form textarea::placeholder { color: var(--ink-3); }
  .form textarea:focus, .form select:focus { outline: none; border-bottom-color: var(--red); }
  .send { display: flex; align-items: center; justify-content: space-between; gap: 16px; }
  /* action = text with an arrow and a hairline, never a filled block */
  .btn {
    display: inline-flex; align-items: center; gap: 10px;
    background: none; color: var(--ink);
    padding: 0 0 4px; font-size: 15px; line-height: 1;
    border-bottom: 1px solid currentColor;
    transition: color .2s;
  }
  .btn:hover { color: var(--ink-2); }
  .btn svg { width: 11px; height: 11px; fill: currentColor; transition: transform .35s var(--ease); }
  .btn:hover svg { transform: translateX(3px); }

  /* ---------- mini bar (logo row that returns on scroll-up) ---------- */
  .mini {
    position: fixed; inset: 0 0 auto; z-index: 40;
    display: grid; grid-template-columns: 1fr auto; align-items: center; column-gap: clamp(12px, 2vw, 32px);
    padding: 16px var(--pad); background: var(--ground);
    transform: translateY(-101%); transition: transform .4s var(--ease);
  }
  .mini.on { transform: none; }
  .mini .wordmark { justify-self: start; }
  .mini .logo-r { justify-self: end; }
  /* the bar slides; the mark inside it stays still, so nothing moves twice at once */
  .mini .mark .half { animation: none; }
  .mini { will-change: transform; backface-visibility: hidden; }
  @media (prefers-reduced-motion: reduce) { .mini { transition: none; } }

  /* ---------- footer ---------- */
  .foot {
    display: grid; grid-template-columns: minmax(150px, 1.1fr) 5.4fr; column-gap: clamp(12px, 2vw, 32px);
    align-items: baseline; padding: clamp(40px, 5vw, 64px) var(--pad) var(--pad);
    color: var(--ink-3);
  }
  /* the footer mirrors the header cell for cell: links under the wordmark, Work, Services, About and Contact; © under the logo, ending on its right edge */
  .foot nav { display: contents; }
  .foot__r { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); column-gap: clamp(12px, 2vw, 32px); }
  .foot__c { justify-self: end; }
  .foot a, .foot__c, .foot__soon { color: var(--ink-2); width: fit-content; line-height: 1; text-box: trim-both cap alphabetic; transition: color .2s; }
  /* channels not live yet: same place and size, quieter colour, not a link */
  .foot__soon { color: var(--ink-3); }
  .foot a:hover { color: var(--ink); }

  @media (prefers-reduced-motion: reduce) {
    .ic *, .nav-item:hover .ic-hole { transition: none; animation: none; }
    html { scroll-behavior: auto; }
    .viewer[open] { animation: none; }
  }

  /* ---------- responsive ---------- */
  @media (max-width: 1180px) {
    .work { grid-template-columns: repeat(4, minmax(0, 1fr)); }
    .cycle { grid-template-columns: repeat(4, minmax(0, 1fr)); }
    .phase { border-bottom: 1px solid var(--rule); padding-bottom: 12px; }
    .phase:nth-child(4) { border-right: 0; }
    .phase:nth-child(5) { padding-left: 0; }
  }
  @media (max-width: 900px) {
    /* phone header: MOERK on the left edge, STUDIO on the right edge in one line (the mark rests);
       below it the four sections spread edge to edge, each icon centred over its word */
    .top { grid-template-columns: 1fr auto 1fr; row-gap: 28px; }
    .top__right { display: contents; }
    /* one line: MOERK on the left edge, the mark in the centre, STUDIO on the right edge;
       the mark keeps its full size and is as wide as each word (three equal 85px blocks), the words centred on it */
    .wordmark { grid-column: 1 / -1; grid-row: 1; justify-self: stretch; align-self: center; }
    .wm-text { display: flex; justify-content: space-between; align-items: center; width: 100%; height: auto; }
    .wm-line { width: var(--wmw, auto); }
    .wm-line { text-box: trim-both cap alphabetic; }
    .wm-line i { text-box: trim-both cap alphabetic; }
    .logo-r { grid-column: 2; grid-row: 1; justify-self: center; align-self: center; position: relative; z-index: 1; }
    .top .menu { grid-column: 1 / -1; grid-row: 2; display: flex; justify-content: space-between; }
    /* phones: no returning logo bar */
    .mini { display: none; }
    .nav-item { grid-template-columns: auto; justify-items: center; row-gap: 10px; }
    .nav-item svg { width: 28px; height: 28px; }
    .nav-item b { font-size: 16px; }
    .nav-item span { display: none; }
    .nav-item > div { height: auto; }
    /* hero: the clip comes first, full screen width */
    .reel { grid-template-columns: 1fr; height: auto; min-height: 0; }
    .reel__screen { grid-row: 1; width: 100%; height: auto; aspect-ratio: 16 / 10; }
    .reel__list { margin-top: 24px; width: 100%; max-width: none; }
    .reel__list button { padding: 5px 0 4px; }
    .reel__bar { margin-top: 5px; }
    .viewer__in { grid-template-columns: 1fr; }
    .viewer__screen { max-height: none; }
    .viewer__step { display: grid; }
    .viewer__nav button:not(.viewer__sound) { display: none; }
    .sec { grid-template-columns: 1fr; gap: 22px; }
    .foot { grid-template-columns: 1fr 1fr; row-gap: 16px; }
    .foot__r { display: contents; }
    .foot__c { grid-column: 1 / -1; justify-self: start; margin-top: 8px; }
    .cycle { grid-template-columns: repeat(2, minmax(0, 1fr)); }
    .phase, .phase + .phase { padding-left: 12px; min-height: 150px; border-right: 1px solid var(--rule); }
    .phase:nth-child(odd) { padding-left: 0; }
    .phase:nth-child(even) { border-right: 0; }
    .producer, .brief { grid-template-columns: 1fr; }
    .producer > p { grid-column: auto; }
    .work { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  }
  @media (max-width: 560px) {
    .work { grid-template-columns: 1fr 1fr; gap: 18px var(--gap); }
    .brief__links { grid-template-columns: 1fr 1fr; }
  }

/* ---------- contact (home) ---------- */
.cta { display: grid; gap: clamp(32px, 4vw, 56px); }
.cta__go { display: flex; justify-content: space-between; align-items: center; gap: 24px; padding: clamp(22px, 2.6vw, 36px) 0; border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); font-size: clamp(36px, 5vw, 76px); font-weight: 300; letter-spacing: -0.035em; line-height: 1; transition: padding .5s var(--ease), color .2s; }
.cta__go svg { width: clamp(28px, 3.4vw, 52px); height: auto; fill: currentColor; transition: transform .5s var(--ease); }
.cta__go:hover { padding-left: 14px; }
.cta__go:hover svg { transform: translateX(-6px); }
.cta__go:hover span { color: var(--ink); }
.cta__row { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: end; gap: 24px; }
.cta__row .brief__links { margin-top: 0; }